About Al Hamd Institute

Al Hamd Quranic & Islamic Institute is an online educational platform dedicated to providing high-quality, live courses in Quranic and Islamic studies. With a vision to spread the teachings of Islam, the institute aims to instill moral and social values in students while making Islamic education accessible worldwide.

Challenges Faced by Al Hamd Institute

• Limited Online Presence – Needed a stronger digital identity to reach more students.
• Low Engagement on Social Media – Required engaging content to attract and retain learners.
• Reaching the Right Audience – Needed effective Facebook ad campaigns to connect with potential students.
• Lack of Consistent Content – Needed high-quality visuals, videos, and articles to showcase courses.

What I Did?

I worked closely with Al Hamd Institute to develop and implement a digital strategy that strengthened their online presence and increased student enrollment.

My Key Contributions

Content Creation (Graphics, Videos & Writing)

• ✔ Designed engaging social media graphics to promote courses and key Islamic teachings.
• ✔ Created short-form videos highlighting Quranic recitations, student testimonials, and course benefits.
• ✔ Wrote insightful blogs & articles on Islamic education to educate and inspire the audience.

Social Media Management

• ✔ Managed posts, stories, and engagement across Facebook, Instagram, LinkedIn and other platforms.
• ✔ Implemented a content calendar to ensure consistent, impactful messaging.
• ✔ Optimized posts using hashtags and best posting times for maximum reach.

Facebook Ads & Campaigns

• ✔ Developed high-converting ad campaigns targeting students and parents worldwide.
• ✔ Created A/B tested ads for better click-through rates and conversions.
• ✔ Tracked performance metrics to optimize ad spend and maximize enrollments.

Impact & Results

• Increased Social Media Engagement – Higher follower growth and interaction.
• Boosted Course Enrollment – More students signed up for online Quranic classes.
• Better Ad Performance – Increased lead generation through optimized Facebook campaigns.
• Expanded Reach – Connected with students globally, fulfilling the institute’s vision.