HalalX Nonprofit Social Media Case Study
About the Client
HalalX is a global halal directory that helps people easily discover halal restaurants, stores, travel services, and lifestyle businesses. Their mission is to guide individuals who follow halal practices toward trusted, value-aligned options around the world.
Challenge
When I started working with HalalX, their social media presence was almost non-existent. Their branding was inconsistent, follower growth was slow, and their posts weren’t reaching or engaging the right audience. They needed a clear content direction, a stronger visual identity, and a consistent strategy to build credibility and attract users to their platform.
Objectives
My main goals for this project were to:
Build brand awareness
Increase platform traffic
Grow followers across all social channels
Improve the visual identity and overall content quality
Establish consistency through a proper content strategy and monthly calendar
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Services Provided
Content Creation (Graphics, Visuals, Short Videos)
What I Did
I started by developing a full content strategy that aligned with HalalX’s mission and audience.
Planned and managed their social platforms with a consistent posting schedule
Designed branded visual content, educational posts, and engaging short videos
Refreshed their brand identity with cleaner, recognizable post aesthetics
Focused on awareness-driven content to introduce HalalX to a wider audience
Used platform insights to refine the strategy each month for better reach and engagement
📈 Results Achieved (100% Organic – $0 Spent on Ads)
All results below were achieved after 3 months through pure organic content + strategy, without boosting or paid campaigns.
Followers grew from 9 to 822 → +2,640% increase
Views increased from 220 to 168,488 → +76,485% increase
Accounts reached grew from 163 to 14,504 → +8,798% increase
Engagements increased from 8 to 1,556 → +19,350% increase
Followers increased from 138 to 292 → +112% increase
Views increased from 519 to 211,115 → +408% increase
Engagements grew from 2 to 5,102 → +575% increase
Impressions grew from 273 to 4300 → +242.9% increase
Members Reached increased from 126 to 2,483 → +1,870% increase
🎯Outcome
In just five months, HalalX went from having a minimal social media presence to building a strong, active, and engaging digital footprint. Consistent visuals, clear messaging, and strategy-driven content helped them connect with a wider audience and establish themselves as a trusted halal directory globally.