American Halal Institute Social Media Case Study
About the Client
American Halal Institute is a U.S.-based nonprofit halal certification agency.
They certify products and businesses through independent audits, inspections, and transparent halal compliance processes. Their mission is to help brands maintain authentic halal standards across the supply chain.
Project Goals
The organization needed a stronger and more modern social presence.
Our core objectives were:
Increase awareness
Drive traffic
Grow followers
Improve visual identity
Services I Provided
For this project, I handled:
Content Creation (Visuals, Graphic Posts, Videos)
This included account optimization, brand alignment, content themes, platform-specific strategies, and consistent posting.
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📈Results After 3 Months
| Metric | Before | After | % Increase |
|---|---|---|---|
| Followers | 90 | 333 | +270% |
| Views | 700 | 38,432 | +5,512% |
| Accounts Reach | 130 | 628 | +383% |
Followers increased from 444 to 454 → +2.2% increase
Views increased from 200 to 17,661 → +3,932% increase
Engagements increased by +16.8% increase
- Impressions increased by 588.
- Members Reached increased by 279
- Engagement Rate increased by 7.2%
Final Outcome
This project built a solid, scalable social media foundation for American Halal Institute.
Across all platforms, the organization achieved:
Strong visual identity
Consistent monthly growth
Higher visibility among food brands, suppliers, and businesses
Increased engagement through educational and trust-building content
The results came organically—no ads, no boosts—just strategy, design, and consistent management.