Al Hamd Institute Facebook Ads Case Study
About the Client
Al Hamd Institute is an online Islamic institute offering personalized, one-on-one Quran classes for kids and adults. Their mission is to make high-quality Islamic education accessible worldwide.
The institute approached me with one clear goal: increase conversions by generating more qualified leads and message inquiries through Facebook Ads.
To achieve this, I handled the complete setup, optimization, and daily monitoring of their Facebook Ads and campaign management.
GOALS
The primary campaign goal was:
Drive Conversions (Leads + Message Conversations)
Since the institute depends heavily on one-to-one communication with parents and students, Messenger conversations were the most cost-efficient and high-intent conversion type.
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⭐ CAMPAIGN STRATEGY
To reach the right audience, I used:
Interest-based targeting
Compelling ad copy focusing on trust, credibility, and convenience
A simple, frictionless CTA leading users directly into Messenger
Daily optimization to lower cost and increase message volume
⭐ FACEBOOK CAMPAIGN RESULTS (10 Days)
Total Conversations: 39
Cost Per Message: $3.78
Total Spend: $147
