Charities do important work, but marketing often becomes an afterthought — especially when teams are small, budgets are tight, and every message needs to be handled with care.
I work specifically with charities to help them build a clear, consistent, and trustworthy presence online — without sounding salesy or losing their mission in the process.
This is for charity founders, executive directors, and communications managers who need social media and digital marketing support from someone who understands how charities actually operate.
How I Support Charities
Social Media Management for Charities
Many charities post inconsistently or reactively. The result is low engagement and missed opportunities to connect with supporters.
I help charities:
Maintain a consistent posting schedule
Share impact stories without exaggeration
Balance education, advocacy, and fundraising
Communicate clearly across platforms like Facebook and Instagram
This isn’t about “posting more.”
It’s about posting with purpose.
Content Strategy
Before creating content, I focus on clarity.
Together, we define:
Who you’re speaking to (donors, volunteers, beneficiaries, partners)
What your priority messages are
How often you realistically can show up online
From there, I build a practical content strategy and calendar that your charity can actually maintain — with or without ongoing support.
Content Creation (Graphics & Short Videos)
Charities often struggle to turn real work into clear visual content.
I create:
Simple, branded social media graphics
Short videos designed for awareness and engagement
Content that explains your mission without overwhelming viewers
Everything is created with your audience and platforms in mind — not trends for the sake of trends.
Facebook Ads for Charities
Paid ads can be effective for charities — when done carefully.
I support charities with:
Facebook ads for campaigns, events, and fundraising
Clear messaging that respects donor trust
Simple ad structures (no unnecessary complexity)
Budget-conscious planning
If Facebook ads aren’t right for your current stage, I’ll tell you honestly.
Branding & Visual Identity
Strong branding helps charities look credible and recognizable — especially online.
I help charities:
Clarify visual consistency across platforms
Improve social media branding without full rebrands
Create guidelines that volunteers and staff can follow
This is about clarity and trust, not flashy design.
I Specialize in Working With Charities
Charity marketing is different.
You’re not selling products.
You’re asking for trust, attention, and long-term support.
Many generic nonprofit marketing services don’t account for:
Sensitive messaging and donor trust
Limited internal capacity
Volunteer-run or part-time teams
The pressure to show impact, not just activity
My work focuses on helping charities communicate clearly, consistently, and ethically across social media.
I don’t offer one-size-fits-all packages.
I offer hands-on, charity-specific support tailored to your goals and resources.
Who This Is a Good Fit For
This service is a good fit if your charity:
Wants consistent, thoughtful social media
Needs practical help, not marketing jargon
Values transparency and collaboration
If you’re looking for aggressive tactics or unrealistic growth promises, I’m probably not the right fit — and that’s okay.
Most charities start with a short discovery call to talk through their current situation, goals, and capacity. From there, I recommend a simple next step — whether that’s ongoing social media management, a content strategy, or focused support for a campaign.
No. Facebook ads can be effective for certain goals, but they’re not always the right first step. If ads aren’t a good fit for your charity, I’ll recommend focusing on organic content and clarity instead.
That’s exactly what the discovery call or initial message is for. We’ll talk through your situation honestly. If I’m not the right person — or if now isn’t the right time — I’ll say so.
Let’s Talk
If you’re exploring about social media for your charity organization, I’m happy to have a conversation.
Send a short message and I’ll get back to you.